Making the complex feel obvious.
I'm a Toronto-based Product Designer specializing in taking your most complex, "how-do-we-even-build-this" problems and turning them into "why-didn't-we-do-this-sooner" solutions.
Eastwest ageas insurance
Designing for Scale: UX Across a Full Insurance Digital Transformation
A full digital transformation in one year, covering an SAP to EBAO migration and three platforms redesigned from the ground up. Application time dropped by 66% and the project was recognized as a finalist at the 2023 World's Digital Insurance Awards.
Seneca student home
Rethinking the Student Portal: A Seneca Student Home Redesign
A 13-week redesign of Seneca's student portal, focused on reducing cognitive load and surfacing the tools students use most. Usability testing returned a 100% task success rate across all primary student tasks.
EASTWEST AGEAS INSURANCE
Project Polaris: Reimagining the Insurance Customer Journey
A targeted initiative at EastWest Ageas to modernize lead management for agents. Replaced manual data entry with a QR-based profile system and overhauled both the sales and customer portals.
MOBITECH LTD.
Building from the Ground Up: UX Design & Leadership at Mobitech
Served as the sole product designer at a high-volume startup, building the design infrastructure from scratch across a portfolio of 19 mobile apps. Promoted to Marketing Team Lead within six months.
The Stack I Use
Figma
UX/UI Design & Prototyping
Framer
Web Design & Development
Jira
Agile Tracking & Sprint Planning
Maze
Usability Testing
Claude
AI-Assisted Research & Ideation
Miro
Workshopping & Ideation
Hi! I'm Thea.
I'm a Product Designer with 3+ years of experience across insurance and tech designing products that hold up under real-world complexity.
I'm at my best when the problem is still half-formed. I ask a lot of questions before I touch a frame, and I think that shows in the work.
Have a problem worth solving? I'd love to hear it.
